Marketing & Student Recruitment Executive Full-time Job

Purpose & Responsibilities

The American University of Ras Al Khaimah (AURAK) is a prestigious higher education institution located in the Emirate of Ras Al Khaimah in the United Arab Emirates. AURAK is known for its commitment to academic excellence, innovation, and fostering a diverse and inclusive learning environment.

The Marketing and Student Recruitment Executive is a key member of the Office of Marketing and Communications (OMC). This position supports the marketing and student recruitment office in executing effective marketing and student recruitment plans, branding, social media, and advertising campaigns through proper coordination with the office and other departments of the university. The position is responsible for developing, managing, and recruiting students in the GCC region to achieve growth in student enrollment for the University.

The post holder will be responsible for establishing strong relations between AURAK and high schools to drive the recruitment of new students through the partnership. The position also requires the provision of superior customer service in a multi-cultural environment.

Minimum Qualification and Education

Essential: Bachelor's degree required

Desirable: Master’s degree

Required Knowledge And Skills

The individual must possess the knowledge and skills to successfully perform the essential functions of the position. The required knowledge and skills for the position follow.

Strong communication, interpersonal, and presentation skills (verbal and written) in both small-group and large-group settings.

Motivated, goal-oriented, and proven ability to meet student recruitment targets.

Experience with CRM platforms.

Excellent project management skills; demonstrated ability to prioritize and multitask in a fast-paced environment.

Demonstrated ability to work with diverse and multiple groups in a positive manner.

Ability to work independently and as an integral part of a team.

Demonstrated leadership and team-building abilities.

Excellent time management skills and the ability to cope with high-volume workloads.

Proficient in MS Office/systems (MS Word, Excel, PowerPoint).

Proficient in electronic marketing and IT skills.

High energy and passion for recruiting.

Demonstrated ability to make sound, independent decisions and lead others.

Creativity, self-confidence, and flexibility.

Ability to understand, adapt, and articulate AURAK's culture to an external audience.

Willingness to travel as needed for marketing and recruitment activities.

Work Experience

A minimum of 2 years of professional experience in university student recruitment and marketing or a combination of experiences in similar recruitment settings.

A minimum of 2 years of university experience recruiting/matriculating national, regional, and international students and sound knowledge of higher education and admissions

Experience utilizing lead management technology for student recruitment and admissions through conversions and lead scoring.

Experience in developing and managing global student recruitment agents.

Working knowledge of higher education student recruitment best practices, including enrollment trends, data analytics, and digital/traditional recruitment practices.

The American University of Ras Al Khaimah (AURAK) is a public non-profit, independent, coeducation institution of higher education which delivers an integrated American-style, undergraduate and graduate education with a strong focus on the local indigenous culture.
UAE Institutional Licensure
The American University of Ras Al Khaimah, located at the American University of Ras Al Khaimah Road, Ras al Khaimah, UAE, PO Box: 10021, is officially Licensed from 1 August 2009 to 10 January 2023 by the Ministry of Education of the United Arab Emirates to award qualifications in higher education.
International Institutional Accreditation
AURAK is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award baccalaureate and masters degrees (Level III). Contact the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of AURAK.
Program Accreditation
AURAK located at the American University of Ras Al Khaimah Road, Ras al Khaimah, UAE, PO Box: 10021, has earned Accreditation through the Commission for Academic Accreditation of the Ministry of Education for all degrees offered at the institution.
All our current Engineering Programs are accredited by the American Board of Engineering and Technology (ABET). In addition, our School of Business has received a letter from the Association to Advance Collegiate Schools of Business (AACSB) accepting its initial self-evaluation report.