Manager Brand Full-time Job

What’s On Your Plate?

On the basis of brand research and data, you will be responsible to devise brand plans and inspire the effective execution across all operating markets with the aim to meet the set out brand objectives (for e.g. increase top of mind, strengthen brand preference)

By working with internal and external creative agencies, you will be responsible for developing powerful creative concepts that bring to life a well crafted story for the sub brand talabat mart as well as the general Qcommerce vertical with the aim to fundamentally strengthen the master brand but also differentiate by building out unique attributes to be able to attract new audiences that the master brand is unable to tap into due to existing perceptions.

As the regional brand manager for the Qcommerce vertical, you will also work closely with the product and customer experience team to further enhance brand consideration and preference.

You will be responsible to develop and overlook the activation of brand building content strategies and playbooks that the local markets can tap into as a way to activate the talabat mart brand effectively.

You will work closely with your regional counterparts in the Marketing Planning team and Qcommerce team

You will engage in local market visits with a focus on fostering successful relationship with the local marketing teams offering support and guiding them in their localisation efforts when it comes to activate the brand plans

You will be the brand and content custodian ensuring alignment with the overarching brand guidelines is met by conducting frequent audits

You will monitor, analyze and report brand performance specific to the talabat mart brand as well as the overall Qcommerce vertical.

What you need to be successful

What Did We Order?

You have 10+ years of experience in brand management, ideally in a fast paced regional environment within an FMCG brand or alternatively gained FMCG brand experience from an roles within agencies

You showcase creativity and can solve brand and consumer related problems

It would be preferable if you have worked with creative agencies and have created memorable and effective ads and campaigns

You understand that relevant content to the right person at the right time can be a game changer

You deliver high quality execution and ensure that your work meets the global benchmarks

You understand consumer/brand research and can derive actions from it. Conducting and analyzing own research is a plus

A collaborative team player

You are a persuasive and confident communicator - both written and verbal.

You are fluent in English. Arabic is an advantage.

When you think of food delivery in the MENA region, wed be pretty surprised if talabat didnt pop into your mind first! Since delivering our first order in Kuwait in 2004, weve grown quite a lot over the past 17 years. Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region. Our food delivery business works with over 27,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Oman Qatar, and the UAE in 30 minutes or less!Our philosophy is to make sure we do what is right for our ecosystem - our customers, our partners, our people, our riders, and the communities in which we operate. In 2020 alone, we facilitated the donation of well over 340,000 meals, and 44,000 medicine donations to those in need, as well as donated over 1.3million euros to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.