Brand Marketing Senior Manager Full-time Job

ROLE PROFILE

Support Director - Brand Marketing in developing high quality marketing campaigns through briefing and managing agencies & working with the internal creative team.

Lead & coordinate with markets in the execution of marketing campaigns, building trusted relationships and ensuring on time & high-quality implementation.

Work closely with other MarCom functions (Creative, Social, Performance Marketing etc.) to develop and execute holistic marketing plans in an efficient manner.

Measure and report performance of all marketing campaigns and assess ROI & KPIs

Support markets by sharing knowledge gathered from post-campaign analysis and data & insight learnings.

Ensure consistency of brand visual identity & tone of voice across all channels & customer touchpoints

Provide campaign playbooks to the markets on time and in full to ensure consistency & efficiency in the implementation of marketing and communication campaigns.

Share latest trends, updates and best practices in media planning to the team and markets.

REQUIREMENTS

Bachelor’s degree in marketing, business or a related field

7+ years in Marketing experience in FMCG or Multinational companies, including mastering Marketing Planning, Brief Writing and Content Creation

2+ years of Retail experience is an advantage.

Superior appreciation of time limitations, priorities and time allocation

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one mans vision to transform the face of shopping, entertainment and leisure to create great moments for everyone, every day. It has since grown into one of the United Arab Emirates most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 25 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 37 markets across the Middle East, Africa and Asia, and operates a portfolio of more than 270 outlets in 15 countries.
Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.