Senior Data Marketing Analyst Full-time Job

You Will

Track, and report on organic and paid traffic performance, user behavior, and lead attribution.

Analyze marketing data to identify trends, insights, and optimization opportunities.

Implement automation solutions that enhance efficiency and streamline workflows.

Facilitate & manage integrations between tools and platforms, including API connections, Zaps, etc.

Analyze the effectiveness of the channel mix to derive informed forecasts & conclusions.

Enhance our lead scoring, the accuracy of tracking & attributing conversions to marketing efforts.

You Must Have

Solid experience in marketing analysis or technical marketing roles.

Advanced skills in GA4 and SQL.

Strong understanding of channel mix modeling

Understanding of statistical models and regression analysis, and their application in demand generation.

Proficiency in implementing and optimizing automation workflows.

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