Marketing Strategy & Analytics Full-time Job

In this role, you’ll get to:

Ownership of marketing spend with Meta Search Engine partners and drive profitability targets

Manage the daily advertising relationship with Meta Search Engine (MSE) partners, including and not limited to commercial terms, bidding strategies and technical implementations

Ensure the advertiser implements correctly Agoda search APIs and related technological innovations

Decide in coordination with the Bidding/Analytics team on bidding strategies that deliver expected ROIs and revenue growth

Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results

Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers between the advertiser and Agoda

Build long term relationships with advertisers that foster new opportunities and continuous growth in return from advertising dollars

What you’ll need to succeed:

Bachelor Degree in Computer Science/Statistics/Math or Engineering or Economics and Finance

Fluent in English and Korean with strong communication skills (both written and verbal)

Self-motivated person with “Get it done!” attitude

Passionately analytical with strong ability to think logically and excellent problem solving skills

Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel

Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen

Ability to represent Agoda with experience in interacting with external senior level executives

Strong analytical and statistical analysis skills in order to extract insights and recommendations

Agoda is an online travel platform that brings high-value and rewarding travel experiences to people all over the world through the Agoda app and Agoda website. Our mission is to empower everyone to be a traveler by offering affordable deals on hotels, flights, activities, and more, with an Agoda booking experience that is hassle-free from start to finish.
Since the Agoda company was founded in 2005, weve made searching and booking travel as easy and stress-free as it should be. Agoda is now considered one of Asias leading travel-tech companies with millions of registered customers supported by a truly diverse team of more than 6,600 people in 31 markets and Agoda customer service available 24/7.
Visitor Numbers
In accordance with the obligations of Agoda Company Pte Limited (Agoda) under the EUs Digital Services Act, we estimate that the average monthly recipients* of the Agoda service in the European Union from 1 August 2022 up to and including 31 January 2023, is well below 45 million.
This is only an estimate and is based on the data available to Agoda at this time, and the limited guidance in the Digital Services Act (DSA). This estimate is required to be published under the DSA and should not be used for any other purpose. The methodologies used to estimate average monthly recipients as defined in the DSA require significant judgement and design inputs, are subject to data and other limitations, and inherently are subject to statistical variances and uncertainties. This estimate may be revised upwards or downwards as Agoda refines its approach and in response to the publication of methodology by the European Commission. As required by the DSA, we expect to publish a new estimate later in 2023.
Please refer to the Booking Holdings Inc. Investor Relations website for metrics we consider relevant to Agodas business.
* recipient of service is defined under the DSA to mean any natural or legal person who uses an intermediary service, in particular for the purposes of seeking information and making it accessible. This requires counting users to whom information was displayed by the Agoda service, even if that user did not make a transaction.