Global Social Media Lead Full-time Job

Responsibilities:

Lead and manage a team of :10 remote workers distributed around the world. Create and own quarterly team and individual KPIs and OKRs

Oversee and improve the content strategy for all global social media channels, including Twitter, TikTok, Instagram, Facebook and LinkedIn, and the growth strategy for global Telegram and Discord community channels

Manage agency and partner relationships. Propose and execute plans to onboard additional partners and creators to level up Binance's social presence

Plan and manage bi-annual budgets for the social and community teams

Contribute to the strategy and execution of integrated marketing campaigns and product launches, and design and execute large community activation campaigns

Create and manage always on content strategies for our priority global partnerships such as CR7

Consult on marketing strategy and social optimization opportunities for various marketing and business initiatives such as global events, KOL engagements, new product lines and communication plans

Work closely with the PR and communications team to sync content schedules, align on messaging and ensure social content is complementing our comms strategies

Be responsible for leadership social media strategy and output, and contribute towards our executive visibility approach, including for the CEO, CMO and other executives

In close coordination with Global Communications, lead or play a key role in crisis, issue and disaster management and communication, including fast, measured and informed response, sentiment monitoring and reporting, and consulting on further action

Oversee the management of the Binance Angels, our :500 person volunteer program, to maintain and boost Angel satisfaction and engagement through benefits, events, trainings, team buildings and other proactive initiatives

Manage and improve Binance's social media and community data and attribution pipeline and tool stack. Report on performance on a weekly, monthly and quarterly basis

Collaborate with regional marketing leads to guide and improve regional social, community and Angel presence

Create and maintain processes, trainings and playbooks to ensure the smooth operation and growth of the social and community team

Requirements:

Native or fluent English language is a must

10+ years of digital marketing experience in social media, community, content or brand marketing related roles, with 5+ years of successfully managing medium-sized marketing teams

Experience working on large integrated marketing campaigns, and working with external agencies, partners and talent

Demonstrable success with growing social media accounts and executing campaigns

Deep understanding of the crypto market. Up to date with trends and sentiment. Expert on Binance's product suite

Strong knowledge of content creation and social media channels, with Twitter and TikTok as a top priority

Proven good judgment in high pressure situations; an ability to remain calm and logical

Excellent communication, writing and copywriting skills

Strong sense of ownership and responsibility. Resistant to stress. Self motivated and results oriented

Remote and start-up experience is a plus

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