Group Head of Marketing Full-time Job

Brand Building

Develop Brand attributes and positioning strategy in line with the Brand objectives.

Ensure that the entire brand building strategies/exercise is implemented in all the territories.

Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with Band objectives.

Develop/maintain a website for the brand that is in line with brand image .

Promotions and Events

Recommend promotions in consultation with Business Heads.

Ensure that all communication material required for the promotions is developed and sent within the time frame specified.

Recommend events specific to brand / product category / season.

Forecast along with Business Heads on the increase in footfall sales during the promotions.

Outdoor Media Planning

Ensure all aspects of imaging - are in line with the Image of the Brand and target the appropriate audience.

Ensure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings).

Ensure that the outdoor media communication is replaced regularly with images and captions.

Co-coordinate with the Business units and the brand's agencies as necessary on the media advertising.

Ensure consistency in the brand image .

Budgeting and Planning

Prepare the annual marketing budget with the management team and allocate resources to territories/brands with the break up in terms of season, campaign, media etc.

Prepare annual marketing calendar and Product specification catalogs.

Review the budgets and make recommendations to the management as deemed necessary.

Report on the utilization of the Budgets periodically (as agreed).

Nathan & Nathan Human Resources is a specialised HR and Employee Outsourcing provider. Delivering solutions to over 750 business both locally and internationally, Nathan & Nathan has contracted out over 5,000 employees and delivers wider HR support to over 20,000 individuals. Headquartered in the UAE with offices in Dubai and Abu Dhabi, our international operations cover KSA, Qatar, Bahrain, Egypt, UK, Philippines, USA and Canada.

Specialists in HR Outsourcing, Staffing Solutions, PEO, Recruitment, HR technology, Freelancing and Offshoring, our unique skill sets mean we can take on and deliver any outsource requirement within the local, regional or international markets.