Cluster Head of Marketing Full-time Job

As Head of Cluster Marketing, you will be responsible for formulating and implementing the marketing strategy at the cluster level, covering all End-Users. This pivotal role involves driving global and local initiatives, coordinating programs, promotions, and support through active engagement with Sales and BU teams. Your strategic insights will be derived from valuable interactions with customers, account managers, evaluation, product management, technical staff, and a combination of secondary and primary research.

As Leader of the Marketing and Communication function you will be based at Al-Khobar (Saudi Arabia) and oversee our customers across the Middle East and Africa region. You will be involved in developing local strategies, supporting the execution of business plans, overseeing go-to-market strategies, digital marketing initiatives, and enhancing customer experiences across various industries including Energy, Food & Water, and Marine. Your team collectively works towards driving brand value, fostering new business growth, and delivering superior customer experiences.

Additionally, you will have leadership responsibilities, leading a team of Marketing professionals. Reporting directly to the Cluster President, you will play a crucial role in shaping the future of our marketing endeavors.

We are committed to Alfa Laval’s mission of creating a better world for our people, customers, and the planet at large, and it is an honor to learn from them every day.

Commercial Excellence

Focus on establishing, managing change, and strengthening commercial processes.

Owner of Customer Experience Program across various touchpoints and processes.

Owner for Customer Digital Journey.

Insights & Analytics

Collaborate closely with the business to comprehend the market and competitive landscape.

Creating Business and Market plans.

Conduct market and business analytics and assessments.

Campaigns And Communications

External Communications: Develop, deploy, and measure campaigns, CSR initiatives, PR, and media relations.

Internal Communications: Assist in creating internal communications and disseminating the Employee Value Proposition (EVP).

Digital Marketing

Develop, deploy, and measure campaigns for digital media.

Enhance digital presence directly and indirectly through partners.

Assist in nurturing prospects to potential customers.

Accelerating success for our customers, people and planet.
Alfa Laval is a leading global provider of first-rate products in the areas of heat transfer, separation and fluid handling. With these as its base, Alfa Laval aims to help enhance the productivity and competitiveness of its customers in various industries throughout the world. We define their challenges and deliver sustainable products and solutions that meet their requirements mainly in energy, the environment, food and the marine industry.
Founded in 1883, Alfa Laval today has ~17,500 employees and is listed on Nasdaq OMX. Read more about us and how we make a difference on our website.