VP Digital & User Experience Full-time Job

Key responsibilities:

Lead digital related projects for the Group Marcomms team.

Drive the implementation of the UDS for the FAB group (Universal Design System) across all digital touch points.

Support the SVP, Head of Digital, on the digital strategy for the group marcomms team.

Drive digital “user first” driven ethos across all digital projects, campaigns or initiatives where Group Marcomms participates or leads.

Create and manage link building strategies, content marketing strategies, and work closely with the SEO agency to build presence.

Innovate and present new marketing platforms and strategies using digital expertise and consistently keeping the team up to date.

Develop engaging online content with the marketing teams including forums, videos, graphics and regularly analyse content performance.

Owns the optimisation roadmap of test initiatives and personalisation campaigns using behavioural analytics and design, to drive and optimise key digital journeys to improve conversation and support the banks lead generation activity

Measure and report performance of all digital optimisation campaigns, and assess against goals (KPIs and ROI)

Keep abreast of new online/digital content strategies and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

Analyze key metrics that unit our website traffic and our service quotas

Collaborate with internal teams to create and optimize digital user experience

Utilise strong analytic ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Provide thought leadership perspective for adoption where appropriate

Qualifications

Bachelor/Master's degree in Digital Marketing, Communications, Business Information Systems or a related field is a must.

Proven working experience in digital UI/UX and marketing with a minimum of 10 years of experience.

Demonstrable experience leading and managing complex digital projects (i.e. agile mobile/web banking projects) including digital marketing campaigns (i.e. SEO/SEM, marketing database, email, social media and display advertising campaigns).

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate audiences.

Proven experience in optimizing digital user experience and user funnels.

Experience with A/B and multivariate testing/experiments.

Solid knowledge of analytics tools i.e. Google analytics, net insight, Omniture, WebTrends, hot jar, etc.

Working knowledge of ad serving tools i.e. DART

Experience in setting up and optimizing Google Ad word campaigns.

Working knowledge of HTML, CSS and JavaScript development and constraints

Working experience of managing social media tools and platforms i.e. Clara bridge, Sprinklr, Lithium

Strong analytical skills and data-driven thinking

Up to date with the latest trends and best practices in digital marketing and measurement.

Self-motivated with a positive and professional approach to managing projects and people.

Well organized and able to adapt quickly to any new situation.

Ability to build strong relationships and engage and motivate teams representing diverse backgrounds and viewpoints.

FAB, the UAEs largest bank and one of the worlds largest financial institutions offers a an extensive range of tailor-made solutions, and products and services, to provide a customised banking experience. Through its strategic offerings, it looks to meet the banking needs of customers across the world via its market-leading Corporate and Investment Banking and Personal Banking franchises.
Headquartered in Abu Dhabi, in Khalifa Business Park, the banks international network spans over 19 countries, across the world, providing the global relationships, expertise and financial strength to support local, regional and international businesses seeking to do business at home and abroad. In line with its commitment to put customers first, to Grow Stronger, FAB will continually invest in people and technology to create the most customer-friendly banking experience and will support the growth ambitions of its stakeholders across the global network in which the bank operates.
To empower its customers and clients to Grow Stronger, FAB is initiating a powerful movement, which goes beyond banking. The Grow Stronger movement represents the banks promise to support its stakeholders goals and growth ambitions, providing ideas, tools and expertise to help them become stronger, today and in the future. Through a strong, diversified balance sheet, leading efficiency and a solid corporate governance structure in place, FAB is set to drive growth forward.