Senior Digital Marketing Manager Full-time Job

Responsibilities:

Strategy Development: Craft and implement growth strategies to drive user acquisition, retention, and revenue.

Performance Analysis: Monitor and analyze KPIs to measure the effectiveness of growth initiatives and campaigns.

Market Research: Identify emerging market trends and stay updated on industry shifts.

Cross-functional collaboration: Work closely with the marketing, product, sales, and tech teams to drive growth initiatives and optimize user funnels.

Budget Management: Allocate and manage the growth budget to ensure ROI and efficient resource utilization.

Campaign Design & Execution: Ideate, develop, and execute innovative test campaigns to drive growth. Analyze results to refine and optimize future campaigns.

User Engagement: Design initiatives to boost user engagement and lifetime value.

Customer Insights: Leverage customer insights to tailor growth strategies that resonate with target demographics.

Innovation Leadership: Stay ahead of the curve by identifying and leading the adoption of new growth marketing tools and technologies.

Team Development: Mentor and develop junior team members, fostering a culture of continuous improvement and learning.

Partner Management: Collaborate with external partners and agencies to supplement internal growth efforts and achieve business objectives.

Required skills/experience:

5+ years of experience in growth marketing or a similar role, preferably in the e-commerce sector.

In-depth knowledge of CRM systems and customer segmentation strategies.

Proven track record of driving growth and scaling online businesses.

Strong analytical and quantitative skills with a data-driven approach to problem-solving.

Experience with subscription-based e-commerce models and customer retention mechanisms.

Familiarity with international e-commerce markets, especially the North American region, to align global strategies with local tactics.

Leadership experience with the ability to inspire and drive a team towards ambitious growth targets.

Exceptional communication and interpersonal skills.

Ability to think creatively and strategically, handling multiple projects simultaneously.

Founded in 2016 and launched in 2017, Puffy is a direct-to-consumer mattress and bedroom company operating in the U.S. and Canada. Famous for inventing mattresses that feel like sleeping on a cloud, Puffy aims to deliver world-class comfort and transform sleep experiences worldwide. The company is deeply rooted in its commitment to innovating premium sleep solutions and is one of the most popular online mattress brands in the U.S. Learn more about Puffy by visiting www.puffy.com.
We are the makers of a better night's sleep. Puffy started with a simple, child-like wonder: "What would it feel like to sleep on a bed of clouds?" Just like that, the concept of the Puffy Mattress came to life. What sets us apart from the rest is our distinctive Cooling Cloud️ technology that truly feels like sleeping on a cloud.