Head of Affiliate Marketing Full-time Job

Responsibilities:

Establish, build and maintain relationships with affiliates, including negotiations, optimizing and reporting on campaign performance, forming creative strategies and objectives, conflict resolution, managing budgets, and more.

Identify media partnership opportunities and explore new avenues for affiliate growth within the B2C e-commerce industry.

Continually evaluate and test potential sources of high-quality traffic and demand to improve campaign performance.

Manage and oversee reporting, identify areas of opportunity, and communicate key wins to stakeholders.

Collaborate with internal teams to create and optimize marketing materials for affiliate campaigns, ensuring brand consistency.

Stay updated on industry trends and emerging marketing channels to remain competitive in the B2C e-commerce landscape.

Required skills/experience:

Advanced understanding of the affiliate marketing channel and its role in driving B2C e-commerce growth.

Comprehension of the attribution model we deploy and its importance in evaluating campaign performance.

Deep understanding of our KPIs, specifically EPC (what goes into it & why it is so important) and ROAS.

Experience using market-leading affiliate tracking SaaS, such as Impact or Partnerize, and secondary tools such as BrandVerity, Similarweb/Ahrefs, and Visual Ping.

Proven ability to recruit, activate, and optimize key partners for maximum results.

Knowledge of how to identify and classify top opportunities for growth and expansion.

Experience with running paid media campaigns and optimizing them for maximum return on ad spend.

Ability to forecast, track performance, and make strategic changes as necessary to achieve targets.

Excellent interpersonal skills, with the ability to build a strong rapport and work effectively with global contacts.

Strong negotiation skills and experience managing vendors and partners.

Creative problem-solving abilities and a proactive mindset.

Founded in 2016 and launched in 2017, Puffy is a direct-to-consumer mattress and bedroom company operating in the U.S. and Canada. Famous for inventing mattresses that feel like sleeping on a cloud, Puffy aims to deliver world-class comfort and transform sleep experiences worldwide. The company is deeply rooted in its commitment to innovating premium sleep solutions and is one of the most popular online mattress brands in the U.S. Learn more about Puffy by visiting www.puffy.com.
We are the makers of a better night's sleep. Puffy started with a simple, child-like wonder: "What would it feel like to sleep on a bed of clouds?" Just like that, the concept of the Puffy Mattress came to life. What sets us apart from the rest is our distinctive Cooling Cloud️ technology that truly feels like sleeping on a cloud.