Social Media Manager Full-time Job

Key Responsibilities

With the guidance of the Director of Marketing Communications, design and implement the hotel’s social media and e-commerce strategy with KPIs.

Proactively plan creative, compelling, and targeted social media activity and campaigns.

Stay informed of upcoming trends and developments within the field of social media.

Research and develop new ways to leverage social content to improve performances.

Setting KPIs for social media agencies and using relevant social media monitoring tools to manage all of the resort’s social channels.

Conduct competitive analysis studies on competition and provide recommendations on content changes for the resort’s social channels.

Oversee all social media accounts of the resort, which includes F&B and Spa, through social media agencies and ensure accountability.

Prepare and implement the annual social media content strategy in accordance to brand.

Prepare bi-weekly posting and Instagram Stories for approval of the Director of Marketing Communications.

Plan and execute social media influencer campaigns, working closely with local and/or international influencers / KOLs and with the Assistant Public Relations Manager.

Collaborate with the eCommerce Manager to create and execute social media campaigns that will generate leads, drive quality traffic and fans/follower’s engagement.

Community and crisis management on multiple social media accounts.

Prepare monthly reports on social media for distribution to department heads and executive committee.

Work closely with various departments to produce quality content for social media.

Writing, commissioning, and editing materials for a range of key hotel’s audiences for use across all social media platforms.

Plan, organize and oversee all social media photography / videography sessions.

Key Competencies and Qualification

Degree holder in Marketing or eCommerce Management or related discipline

At least 2 years solid experience in similar capacity, preferably in luxury hospitality field

Excellent communications skills, articulate and compelling communication style

Ability to write clearly in a variety of communication settings and styles, appropriate to relevant audiences

Strong attention to detail

Proven track record with project management skills

Capable of creative thinking, working with flair and imagination

Good writing skills in English

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the worlds most luxurious hotels, resorts and residences. Having grown from its Asian roots into a global brand, the Group now operates 36 hotels and nine residences in 24 countries and territories, with each property reflecting the Groups oriental heritage, local culture and unique design. Mandarin Oriental has a strong pipeline of hotels and residences under development, and is a member of the Jardine Matheson Group.For over 50 years, Mandarin Oriental has been established as a leader in luxury hospitality, and has a rich and proud history. Our mission, to completely delight and satisfy our guests began with the opening of our flagship property, The Mandarin, in 1963 in Hong Kong. The hotel, which was the tallest building on the island when it opened, soon built up an enviable reputation for service excellence, and instantly became a historic landmark a status it still holds today.In 1974 The Oriental in Bangkok, which was already acknowledged as one of the world's most legendary hotels was partially acquired by the Group, giving the company two "flagship" hotels whose names represented the very best in hospitality.These two famous hotels joined to create the brand Mandarin Oriental Hotel Group under the renowned fan logo.Over the next twenty years the Group opened further Mandarin Oriental hotels in Asia and became firmly established as one of the most elegant and luxurious hotel groups, renowned for offering comfortable and well-appointed accommodation, exceptional facilities and some of the finest restaurants and bars in the region. This was underpinned by impeccable service inspired by our Asian heritage, which made Mandarin Oriental the hotels of choice for residents and luxury travellers alike.