Global Ad-tech and Martech Operations Manager Full-time Job

Responsibilities:

Support the implementation and management of marketing technology tools, including GA4, AppsFlyer, Firebase, tracking pixels, and Google Tag Manager. Conduct regular data analysis using tools such as GA4, GSC, AppsFlyer, and CM360 to monitor, optimize, and report on campaign performance

Assist on the implementation of Web-To-App measurement and attribution strategies

Ensure accurate tracking, reporting, and attribution across all marketing campaigns by verifying the proper implementation of tracking codes, pixels, and tags

Implement Server-to-Server integrations with multiple networks via API for campaign measurement and optimization purposes

Support the team in maintaining and troubleshooting marketing technology tools and platforms

Assist in creating and maintaining detailed, accurate performance reports for leadership and internal teams, focused on key marketing KPIs

Collaborate with cross-functional teams to align on campaign objectives, strategies, and data requirements

Monitor industry trends and best practices in marketing technology and data analytics to improve internal processes and campaign performance.

Requirements:

Full proficiency in Mandarin Chinese and in English to be able to work effectively with multiple teams

Bachelor's degree in Marketing, Advertising, Business, Data Analytics, or a related field

Minimum 5 years of experience in a performance marketing role, with a focus on marketing technology implementations and data analysis

Familiarity with marketing technology tools, such as Google Analytics 4, AppsFlyer, Firebase, tracking pixels, and Google Tag Manager

Strong experience in using data analytics tools like Google Analytics, Google Search Console, AppsFlyer, and CM360

Previous experience connecting and managing different marketing APIs such as Google Ads API or Meta's CAPI

Excellent analytical and problem-solving skills, with a data-driven approach to decision-makingStrong attention to detail and the ability to effectively prioritize and manage multiple tasks

Clear and concise communication skills, with the ability to present data-driven insights to leadership and various team members

SQL/Python Language, Bigquery understanding is a plus

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