Job Details
What You'll Be Doing
Our Social Media Executive is responsible for implementing social media marketing for the brands.
Assist the Digital Marketing Manager in the development of the yearly digital marketing strategy; agree on action plans, and initiatives and finalise the yearly campaigns calendar (in line with the Global calendar)
Create effective social media content (copy and visual content) following the market's latest trends that are relevant to the brand’s marketing activities.
Using social media marketing tools to create and maintain the brand image.
Interact with customers via the brand’s social media accounts.
Setting key performance indicators (KPIs) for social media content performance, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
Measure and report the performance of all social media content, analyse data to optimize the digital strategy, identify opportunities and conduct tests across all channels.
Monitor the brand’s online reputation & awareness through social listening tools.
What You’ll Need To Succeed
A University Degree in Marketing or any relevant field/ Master’s degree in Digital Marketing is a plus
Collaborative mentality
Copywriting skills in Arabic and English – Arabic speaking is essential.
Strong background in social media content creation is essential.
Experience in using social media management tools such as TikTok, Instagram, YouTube
Knowing key beauty trends and understanding the social media landscape
Company Description
We are Chalhoub Group, a leading partner for luxury across the Middle East for over 60 years. By blending our Middle East expertise, deep understanding of the local customer and intimate knowledge of luxury, were dedicated to making every customer experience unforgettable. For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear. Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer. Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work. To keep the innovation journey going, the Group has set up The Greenhouse, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.
