Paid Media Senior Associate Full-time Job1 week ago IT & Telecoms Dubai 8 views Reference: 14413
What You'll Be Doing
Work with the team to develop and implement Chalhoub's Paid Media strategy across social media, search, and video platforms
Educate the business on Paid Media guidelines, best practices, and tools via data, training, and ongoing communication with key stakeholders
Support eCommerce teams in growing their Paid Media traffic and revenue by defining and sharing best practices and tools
Drive the development and execution of scalable Paid Media projects that can be deployed across priority markets and brands
Work on the creation of Paid Media forecasts, business cases, and post campaign analysis to understand the impact of any new or completed Paid Media project
Analyze data and report on global Paid Media KPIs to a large number of stakeholders
Continuously monitor and optimize campaigns to improve performance and meet KPIs
Create compelling case studies and award entries that showcase the success of Chalhoub's Paid Media program and its impact on the business.
Work with cross-functional teams to gather data and insights, and use your storytelling skills to craft narratives that resonate with judges and industry peers.
Follow best practices in account management, including but not limited to account structure, keyword research, ad copywriting, bid management, and landing page optimization.
Stay up-to-date with industry trends and best practices to continuously improve account performance and achieve KPIs.
What you’ll need to succeed
Bachelor's in any analytical field.
At least 2-3 years of experience in paid media and Google Analytics
Proven track record of managing successful paid media campaigns and achieving KPIs
Experience working with large budgets and complex campaigns
Strong analytical and problem-solving skills, with the ability to interpret data and develop insights
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Knowledge of social media, search, and video platforms and their advertising capabilities
Understanding of eCommerce and its key drivers
Experience working with and managing external partners
Proficiency in Microsoft Excel and PowerPoint
Ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
Strong attention to detail and ability to identify and address issues proactively
Passion for digital marketing and a drive to stay up-to-date with industry trends and developments
Experience creating compelling case studies and award entries to showcase the success of campaigns
Knowledge of best practices in account management, including account structure, keyword research, ad copywriting, bid management, and landing page optimization.