Marketing Services Full-time Job

2 weeks ago   Sales & Marketing   Dubai   382 views Reference: 37787
Job Details

Deliver exceptional co-marketing engagement for a key client from strategic planning to execution including , following a deep understanding of their business objectives.

Develop Marketing Strategy and workstreams related to Annual Planning working closely with the client and internal collaborators such as Visa Consulting & Analytics, Product Solutions and Business Development. Coordinate strategic communication with other regions and find opportunities to influence global marketing strategy.

Ability to craft compelling campaigns and programs that help drive acquisition and usage with key audiences, and delivery of seamless consumer experiences including the use of Visa’s sponsorship assets

Manage the successful execution of integrated campaign activations across multiple channels, including Digital, Social, OOH, and TV.

Coordinate communication with creative and media agencies and implement high-impact programs on-time and on-budget.

Manage budget for all travel and eCommerce campaigns, including ongoing management of media investments, production costs, and campaign scenario planning to optimize investments that help achieve business goals and ensure finance operations process compliance.

Gather and synthesize deep consumer insights on target audiences through business intelligence data.

Support research, analysis, measurement and reporting of marketing program performance and its impact on business results and Visa brand.

Understand the privacy shifts the industry is going through and be able to accommodate and apply these in the different marketing tools

Deliver exceptional co-marketing engagement for a key client from strategic planning to execution and measurement, following a deep understanding of their business objectives.

Develop Marketing Strategy and workstreams related to Annual Planning working closely with the client and internal collaborators such as Visa Consulting & Analytics, Product Solutions and Business Development. Coordinate strategic communication with other regions and find opportunities to influence global marketing strategy.

Ability to craft compelling campaigns and programs that help drive acquisition and usage with key audiences, and delivery of seamless consumer experiences including the use of Visa’s sponsorship assets

Manage the successful execution of integrated campaign activations across multiple channels, including Digital, Social, OOH, and TV.

Coordinate communication with creative and media agencies and implement high-impact programs on-time and on-budget.

Manage budget for all travel and eCommerce campaigns, including ongoing management of media investments, production costs, and campaign scenario planning to optimize investments that help achieve business goals and ensure finance operations process compliance.

Gather and synthesize deep consumer insights on target audiences through business intelligence data.

Support research, analysis, measurement and reporting of marketing program performance and its impact on business results and Visa brand.

Understand the privacy shifts the industry is going through and be able to accommodate and apply these in the different marketing tools

Company Description
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid.