Marketing Manager Full-time Job

3 weeks ago   Sales & Marketing   Dubai   44 views Reference: 35310
Job Details

About the role:

Developing Marketing Strategies: Creating comprehensive marketing plans to promote the university and its programs to prospective students. This involves identifying target demographics, understanding market trends, and crafting messaging that resonates with potential students.

Managing Advertising Campaigns: Overseeing various advertising channels such as social media, print media, online ads, and direct mail to effectively reach the target audience. This includes budget management, media buying, and campaign performance analysis.

Brand Management: Ensuring consistency and integrity of the university's brand across all marketing materials and communications. This involves developing brand guidelines, monitoring brand perception, and implementing strategies to enhance brand awareness and reputation.

Recruitment Events and Activities: Planning and organizing recruitment events such as open houses, campus tours, and college fairs to engage with prospective students and showcase the university's offerings.

Lead Generation and Conversion: Implementing strategies to generate leads and inquiries from prospective students and converting them into enrolled students. This may involve managing CRM systems, lead nurturing campaigns, and tracking conversion metrics.

Collaboration with Academic Departments: Working closely with academic departments to understand program offerings, admission requirements, and unique selling points to effectively market each program to prospective students.

Market Research and Analysis: Conducting market research to identify emerging trends, competitor analysis, and student preferences to inform marketing strategies and enrollment goals.

Digital Marketing: Overseeing digital marketing efforts including website management, search engine optimization (SEO), email marketing, and social media to increase online visibility and engagement.

Admissions Support: Collaborating with the admissions office to streamline the enrollment process, providing marketing materials and support to facilitate the admissions process for prospective students.

Data Analysis and Reporting: Analyzing marketing and enrollment data to track performance metrics, identify areas for improvement, and make data-driven decisions to optimize marketing efforts and achieve enrollment targets.

About you:

The ideal candidate for this position will have the following experience and qualifications.

University degree preferably in Hospitality Management or Business Administration.

Minimum of 5 - 7 years of sales and marketing leadership experience preferably in the international education business or the luxury hospitality sector

Prior working relationship with agent network and/or schools/universities

Excellent interpersonal and communication skill with the passion in team building and motivation

Willing to travel extensively and work independently

Languages: Fluency in English and at least another language

Good understanding of the study abroad process from students and service provider perspectives

Company Description
Jumeirah Group, a member of Dubai Holding and a global luxury hotel company, operates a world-class 6,500+-key portfolio of 26 luxury properties across the Middle East, Europe and Asia. The group boasts some of the most prestigious and captivating properties in the world, from the iconic flagship hotel and timeless pinnacle of luxury, Burj Al Arab Jumeirah, and lavish Arabian palaces across Dubais Madinat Jumeirah, to its contemporary Maldivian island paradise at Olhahali Island and art-inspired dolce vita on the island of Capri. Whether a modern twist on a British classic in the heart of Knightsbridge at The Carlton Tower Jumeirah, or a futuristic setting at Jumeirah Nanjing, Jumeirahs name is synonymous with service excellence, crafting exceptional experiences for everyone who walks through its doors. Beyond its properties and resorts, Jumeirah Group is also dedicated to destination dining experiences, combining the most authentic and diverse cuisines with spectacular settings to create those unforgettable moments worth sharing. With over 85 restaurants across its portfolio, Jumeirah Groups award-winning homegrown concepts including Sal, KAYTO, Shimmers, Al Mare, Pierchic and French Riviera, enjoy an enviable reputation for culinary excellence, with ten featuring in the Gault&Millau UAE 2022 guide. The group also has three Michelin starred restaurants Shang High, LOlivo and Al Muntaha. The health and safety of guests and colleagues remains Jumeirah Groups utmost priority and as such, the group has implemented a series of protective measures across all of its hotels and strictly adheres to each markets respective government directives.