Marketing Manager Full-time Job

3 weeks ago   Sales & Marketing   Dubai   138 views Reference: 35243
Job Details

What will I be doing?

As Marketing Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function

Develop, proactively manage and implement the annual marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines

Drive the development of a sound B2B and B2C strategy by segment for the hotel, in line with the commercial focus process

Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders

Manage the roll out of marketing initiatives to support the hotel in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and Hilton Honors and third party distribution

Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness

Ensure sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met

Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities

Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment

Develop and manage all social media activity for the cluster and support departmental initiatives

Recognise and execute opportunities for the loyalty program Hilton Honors as well as other incentive programmes at cluster level, and manage all cluster CRM and database requirements

Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities

Responsible for building a coherent social media strategy for the hotel and its outlets

Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques

Respond to customer postings as appropriate tackling any complaints and issues

Company Description
Hilton is a leading global hospitality company with a portfolio of 19 world-class brands comprising more than 7,100 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 150 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton onFacebook,Twitter,LinkedIn,InstagramandYouTube.