Marketing Manager Full-time Job2 weeks ago Sales & Marketing Dubai 36 views Reference: 20264
What You'll Do
Establish and identify a brand guidebook for your brand. Develop a brand vision and marketing communications strategies for your brand focused on building brand awareness and equity, as well as driving sales through various ordering channels.
Prepare annual marketing calendar including required marketing budgets and measure marketing initiatives against these budgets throughout the year. Marketing initiatives to also include offline/dine-in activation campaigns, events, and offline activation strategies.
Capture the local market by continuously building/promoting the brand image through local store marketing initiatives.
Prepare strategies for the launch of new products/promotions and implement them throughout the complete customer journey.
Track and stay on top of market trends.
Lead PR and influencer partnerships for your brand and build ongoing relationships with the media.
Liaise with creative, social, media, PR, and events departments to manage and build brand creative assets and ensure timely execution of your planned initiatives.
Analyze customer feedback, ratings, and reviews and share insights with the wider team.
Provide input into pricing strategy.
Optimize brand packaging design.
Analyze marketing initiative effectiveness on a regular basis with reports to be shared with key stakeholders. Lead/track your digital and OOH/mass media campaigns.
What Are We Looking For?
Bachelors degree in Marketing Management or Communications
Minimum of 4-5 years experience in Marketing and Communications, specifically in the F&B, FMCG, Hospitality industry - Agency experience is preferable
Lively and charismatic with a passion for food and great knowledge of the consumer
The ideal candidate is creative yet results-driven will have the ability to think outside the box and work closely with key stakeholders in the business to achieve our common goal of satisfying the world’s appetite!
Our smart kitchen operating system (SKOS) - built in house, ensures speed and efficiency, in all our operations, across the business, with a focus on making sure our customers are always satisfied and that their brand is continuously growing.
Kitopi enables restaurants to open delivery only locations by providing the necessary infrastructure and software with minimal capital expenditures and time as well as taking care of the entire customer experience journey: receiving and processing orders, cooking, delivery operations and managing customer feedback.