Field Marketing Manager Full-time Job

1 week ago   Sales & Marketing   Dubai   23 views Reference: 13909
Job Details

Key Accountabilities

Maximize the delivery of corporate Marketing initiatives & tools – especially those that map to the strategic Sales & Marketing plan of hotels. These include Tactical, Enterprise Contribution, Loyalty and F&B Marketing activities.

Provide guidance & recommendation on hotels marketing plans & budgets, based on hotel’s strategic objectives.

Take a leadership position in coordinating marketing actions to support key need periods, and to close potential revenue gaps throughout the year

Lead the development of a stronger Marketing community and culture at the hotel level through regular Marketing calls, insights & communications to hotels

Drive people strategy, upskill marketing talents & help sustain best-in-class marketing teams on-property

Provide local market knowledge, marketing expertise and consulting to the wider Commercial team (Director of Commercial, Commercial Performance Directors, Revenue Performance Directors) and on-property Sales & Marketing Leaders

Key Skills & Experiences


Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work related experience.


~10 years in a Middle East Marketing role with proven track record of marketing campaigns roll out

Travel and/or Hotel Industry experience preferred

Ability to navigate and manage within a global matrix management environment

Management experience in a multifunctional team, including business partners and agencies

Expertise and demonstrated understanding across a wide area of marketing disciplines i.e. marketing strategy & planning, communications, loyalty programmes & partnerships, channel management, social, PR and training

Experience in rolling out large scale digital marketing campaigns, with proven track records of KPIs framework definition & measurement

Strong financial, analytical and business acumen

Technical Skills & Knowledge

Understanding of Hotel industry, particularly distribution marketing – including Direct (call center & Internet) - channels & loyalty program - Basic hospitality revenue management principles

Superior oral and written communications skills including presentation skills, public speaking ability and group decision facilitation

Ability to influence internal customers and business leaders and effectively establish strong working relationships that produce solid results

Drive alignment and execution to the business ambitions, translating plans and allocating resources into effective delivery

Excellent stakeholder, negotiation and project management skills

Ability to perform multiple efforts in a fast paced, high growth environment

Arabic speaking a plus, but not mandatory

Company Description
About IHG®IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.With a family of 18 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in over 100 countries, and more than 1,900 in the development pipeline.Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel IndigoPremium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN HotelsEssentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotelsSuites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood SuitesExclusive Partners: Iberostar Beachfront ResortsInterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally.Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.