ECommerce and Digital Strategy Manager Full-time Job

2 weeks ago   IT & Telecoms   Dubai   43 views Reference: 35544
Job Details

Key Responsibilities

Brand.com

Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly.

Ensure website content (pictures and text) is always up to date in all languages available, according to corporate standards and as per the CMS and content guidelines (on Kempinski.com and gha.com).

Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channels.

Liaise with the regional and corporate offices for deploying website enhancements and functionality upgrades.

Review and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager.

Support and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales).

Create and implement promotional content for special offers and packages in coordination with the hotel’s Marketing and Revenue Managers.

Enhance brand.com revenue share YoY.

Drive brand.com sales, including Add-Ons, and uplift revenue YoY.

Uplift brand.com KPIs, including but not limited to Bounce Rate, Conversion Rate, Traffic, Revenue, etc.

Website Analytics

Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly.

Own and lead the website production and prepare action plans to enhance performance.

Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices as defined by the regional office.

Search Engine Optimisation (SEO)

Review the ranking of the hotel website on search engines and update the hotel website with relevant search terms and adequate keyword frequency to ensure that it gets the best possible natural page rank in the languages available.

Establish, develop and maintain a keyword matrix for the hotel and consider it when designing website content.

Update and optimise meta titles, descriptions and image tags in all languages.

Follow corporate guidelines for SEO content management and best practices.

Company Description
As the oldest luxury hotel collection in the world, the Kempinski name is associated with the highest standards of luxury and impeccable personal service. This cherished tradition can be felt throughout the 48,000 square metres of Kempinski Hotel Mall of the Emirates, which opened in April 2006 as the first property of the hotel chain in the bustling city of Dubai.
With its ideal location next to Mall of the Emirates, the hotel offers convenience to both business and leisure guests with world-class shopping, dining and entertainment a stone throw away. The mall itself includes more than 560 stores of prestigious international labels, a 14-screen multiplex VOX cinema and numerous food and beverage outlets and not to forget the worlds first indoor Ski dome. During more serene hours, guests can rejuvenate at our renowned Softouch Spa or simply sit back and relax by the outdoor infinity edge pool. In short, limitless possibilities are offered here and there is something for everyone to enjoy.