Director of Marketing Full-time Job

3 weeks ago   Sales & Marketing   Abu Dhabi   68 views Reference: 35242
Job Details

What will I be doing?

Lead the development and implementation of comprehensive brand strategies and campaigns, aimed at enhancing brand visibility and engagement across various channels.

Supervise and guide the marketing department, ensuring team members are aligned with project objectives and deadlines.

Formulate strategic marketing plans by conducting thorough competitive analysis and staying attuned to customer trends and preferences.

Collaborate closely with marketing partners and vendors to optimize marketing efforts, leveraging their expertise to fill strategic gaps and maximize impact.

Strategically allocate marketing budgets across digital, print, and media platforms, prioritizing initiatives with the highest potential for ROI.

Organize and execute promotional events and activities with meticulous attention to detail, ensuring seamless execution and maximum brand exposure.

Monitor campaign progress and performance metrics, promptly adjusting strategies as needed to ensure objectives are met.

Create compelling and engaging content tailored for online platforms, maintaining brand consistency and resonance with target audiences.

Stay abreast of evolving marketing techniques, trends, and best practices, continuously refining strategies to stay ahead of the curve.

Utilize advanced web analytics tools and Google AdWords to meticulously track and optimize marketing strategies for maximum effectiveness.

Develop comprehensive annual marketing plans and budgets in close collaboration with senior management, aligning initiatives with overarching business goals.

Oversee all aspects of marketing, including social media, websites, digital, and print advertising, ensuring cohesive messaging and brand representation.

Foster collaboration with internal corporate partners to ensure alignment of marketing strategies with broader organizational objectives and values.

Plan and execute targeted Google campaigns for Rooms, Spa, and F&B offerings, leveraging data-driven insights to maximize ROI.

Collaborate synergistically with the Sales team to develop integrated marketing campaigns that drive revenue and foster customer engagement.

Ensures that property is participating in relevant, approved echannels

Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and makes appropriate corrections

Collaborates with property Revenue team to define and execute the OTA merchandising plan(s)

Identifies and executes OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.)

Conduct general market research to keep abreast of trends and competitor’s marketing movements

Report on the effectiveness of marketing campaigns in line with the predetermined KPIs

Company Description
Hilton is a leading global hospitality company with a portfolio of 19 world-class brands comprising more than 7,100 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 150 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton onFacebook,Twitter,LinkedIn,InstagramandYouTube.