Director of Food & Beverage Marketing Full-time Job

3 weeks ago   Tourism & Hospitaltity   Dubai   61 views Reference: 35322
Job Details

The Director of Food & Beverage Marketing will play a pivotal role in shaping and enhancing the marketing landscape for Madinat Jumeirah’s exquisite culinary experiences. Tasked with curating and executing sophisticated marketing and communication strategies, this role is instrumental in aligning our food and beverage offerings with the esteemed luxury standards and global identity upheld by Jumeirah Hotels & Resorts.

The Director of Food & Beverage Marketing will lead the charge in every facet of marketing and communications, utilising a multifaceted approach across various platforms such as branding, public relations, collaborations, social media, digital marketing, and influencer engagements.

The main duties and responsibilities of this role:

• Create and manage budgets, forecasts, and key performance indicators (KPIs) to track the effectiveness and return on investment (ROI) of marketing and communications initiatives within the F&B marketing department.

• Represent the F&B marketing department during annual commercial and budget presentations, and monthly commercial reviews. Provide professional marketing advice to F&B Directors, restaurant managers, F&B managers, and executives, fostering effective collaboration with other areas of the business.

• Analyse data and industry trends to inform the development of marketing and communication strategies across various platforms, including online, offline, PR, partnerships, social media, and digital marketing, with a specific focus on promoting F&B offerings.

• Drive innovation and efficiency in all F&B marketing and communications efforts, identifying opportunities for process improvements and best practices tailored to the unique needs of the F&B sector.

• Conduct regular competitive analyses within the F&B industry to identify marketing and communication opportunities and market differentiators. Develop and launch innovative strategies to enhance the visibility and profitability of F&B offerings during key dining periods and special events.

• Provide marketing communications support to various departments within the hotel, ensuring F&B presence within the Sales, Revenue and Hotel marketing teams for a complete 360 F&B marketing approach, driving both internal and external guest capture.

• Adhere to departmental, hotel, and Group policies, processes, and standard operating procedures, ensuring excellent service delivery within the F&B department in line with Jumeirah’s standard of excellence.

• Oversee day-to-day external communications for all Madinat Jumeirah restaurants, reporting directly to the Director of Sales & Marketing.

• Coordinate with the appointed PR agency to disseminate all communication materials to media, including press releases, picture stories, and listings.

• Assist in developing key partnerships/sponsorships for the restaurants, amplifying them through external communications to boost restaurant awareness, reservations, and footfall in alignment with aggressive budgets.

• Propose creative ideas and impactful promotional tactics to differentiate the restaurants, aiming to enhance brand visibility and customer engagement.

• Work closely with other F&B marketing functions to ensure seamless integration of activities across relevant channels.

Company Description
Jumeirah Group, a member of Dubai Holding and a global luxury hotel company, operates a world-class 6,500+-key portfolio of 26 luxury properties across the Middle East, Europe and Asia. The group boasts some of the most prestigious and captivating properties in the world, from the iconic flagship hotel and timeless pinnacle of luxury, Burj Al Arab Jumeirah, and lavish Arabian palaces across Dubais Madinat Jumeirah, to its contemporary Maldivian island paradise at Olhahali Island and art-inspired dolce vita on the island of Capri. Whether a modern twist on a British classic in the heart of Knightsbridge at The Carlton Tower Jumeirah, or a futuristic setting at Jumeirah Nanjing, Jumeirahs name is synonymous with service excellence, crafting exceptional experiences for everyone who walks through its doors. Beyond its properties and resorts, Jumeirah Group is also dedicated to destination dining experiences, combining the most authentic and diverse cuisines with spectacular settings to create those unforgettable moments worth sharing. With over 85 restaurants across its portfolio, Jumeirah Groups award-winning homegrown concepts including Sal, KAYTO, Shimmers, Al Mare, Pierchic and French Riviera, enjoy an enviable reputation for culinary excellence, with ten featuring in the Gault&Millau UAE 2022 guide. The group also has three Michelin starred restaurants Shang High, LOlivo and Al Muntaha. The health and safety of guests and colleagues remains Jumeirah Groups utmost priority and as such, the group has implemented a series of protective measures across all of its hotels and strictly adheres to each markets respective government directives.