Digital Marketing Executive Full-time Job

Core Responsibilities:

· Plans, executes and optimizes digital marketing campaigns to maximize campaign effectiveness and exposure

· Integrates e-marketing tactics into the businesses’ marketing plans e.g. e-fliers, digital advertising, E-PR, etc.

· Implements strategies to drive online traffic to the digital channels

· Supports the function to evaluate the effectiveness of campaigns, and assists the management to devise strategies for improvement

· Analyses and presents findings from web trafficking tools and site statistics to the senior management to facilitate decision making processes

· Collaborates with the content development team to optimize the site design for search engine effectiveness

· Supports the function to explore ways of improving existing digital marketing techniques to enhance operational efficiency

· Manages and evaluates marketing agencies and vendors to ensure seamless delivery of projects related to website and marketing

· Coordinates with agencies to optimize paid search campaigns and landing pages

· Works closely with the SEO team to ensure all relevant sites are optimized

· Collaborates with the CRM function on campaign execution and planning

· Assists with social media marketing, and ensures full integration in digital marketing campaigns

· Ensures that all content is according to guidelines and support digital marketing KPIs

Skills Required:

· Bachelor’s Degree in Marketing

· A minimum of 1-3 years of relevant experience

· Fluent in English and Arabic skills (written and spoken)

· Creative and innovative individual with a good eye for design

· Analytical skills

· Attention to detail

· Communication skills

· Keen interest in E-marketing and knowledge of how to use this to drive sales and promote the company

· Knowledge of principles of SEO

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. On a mission to inspire others to live well and win in ways that make the world better.