Brand and Innovation Manager Full-time Job3 weeks ago Sales & Marketing Dubai 37 views Reference: 19484
Develop and manage category/product innovation strategies for new items that drive incremental growth for our portfolio, deliver against business strategies and meet consumer needs.
Work with Marketing and Sales to identify growth areas by analyzing data, consumer research, and customer insights, translating that into business opportunities.
Manage P & L statements to include the development of marketing plans, pricing strategies and trade programs to maximize financial value.
Lead cross functional teams to achieve goals and timelines.
Manage new items set up team that is responsible for product/packaging specifications, new item codes, UPC codes, TM Clearance, and other needs.
Manage the end-to-end commercialization process (from concept to launch) for new products.
Work with suppliers on desired product, including R & D.
Determines go to market strategy and create launch materials.
Develop presentations to onboard internal stakeholders and help with sales calls.
Work with Sales team to integrate strategies into plans and sell new products to key customers.
Maintaining and enhancing the brand image and reputation, ensuring consistent messaging across all marketing assets.
Lead monthly reporting of performance and make changes to ensure that volume and profit targets are met.
Track results of campaigns and support the team in creating reports to ensure campaign is performing as per KPIs set.
Bachelor’s degree in digital marketing, marketing or any related field is a must. Master's degree is a plus.
7+ years brand management and marketing experience, preferably in consumer-packaged goods.
Experience in leading an innovations team or being part of an innovations team in creating and successfully launching new brands from scratch is a must.
Experience in managing cross functional teams through new product launch initiatives.
Strong track record of driving profitable growth from product innovation, concept to launch.
Excellent communication: Clear and concise, able to influence and present any concept.
Proven ability to use different research methods and tools to uncover consumer insights.
Open to travel as per business requirements (5-10%)
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