Assistant Marketing Manager Full-time Job

3 weeks ago   Sales & Marketing   Dubai   42 views Reference: 27106
Job Details

Your key responsibilities will include:

Provide full support to the Marketing Manager to deliver all rooms and spa campaigns and projects for Madinat Jumeirah.

With support of managers, develop and implement the marketing plans.

Plan and launch advertising campaigns for local and international markets.

Develop strong marketing briefs for creative team, advertising agencies and partners.

Ensure campaign and project budgets are within agreed limits.

Monitor campaign performance with agencies and proactively suggest ways to optimize.

Track and report campaign and offer performance.

Review and proof marketing content and production samples.

Manage CMS, ensuring Jumeirah.com content is accurate and on brand.

Train Marketing Executive on how to use CMS & CRM systems.

Ensure the website content for the hotel is fully updated, in line with the standards established for website content.

Manage relationships with different types of agencies and suppliers making sure those partners fully understand and maximize the value of the Jumeirah hotels.

Work closely with Revenue to ensure all offers are accurately communicated.

Ensure that Public Relations and Communications teams are involved in marketing campaigns, where applicable, to maximize audience and reach.

Development of operational marketing collaterals for Madinat Jumeirah.

Implement online and offline marketing initiatives in line with objectives of key stakeholders, aiming to increase revenue, loyalty and NPS.

Improve ROI for all Rooms Marketing activities and establish campaigns KPIs for success.

Track productivity of each marketing activity planned and executed by the individual using the CRM system.

Ensure that all collaterals and marketing materials adhere to the Jumeirah brand standards.

Analysis with JBI

Provide the required marketing support to the different departments within the Dubai team including Corporate, GCC, Leisure and Groups Sales.

Execute projects related to photography and arrange photo shoots in adherence to brand Photography Style Guidelines.

Maintain an artwork archive within the designated location predefined by the department.

Coordinate and drive proactive social media updates and channel them through the Digital Marketing team for execution.

Ensure brand promise is conveyed in all marketing projects and campaigns planned and executed by the Rooms Marketing department.

Ongoing competitor reviews and checks to identify special offers and activities done by the hotels in the competitive set.

Work closely with the Digital team to ensure that all marketing activity is supported with the measurement of results.

Adhere to the procurement process in the standard set out by the department and manage marketing investment based on budget and forecasts and with help and support from the Marketing Manager.

Company Description
Jumeirah Group, a member of Dubai Holding and a global luxury hotel company, operates a world-class 6,500+-key portfolio of 26 luxury properties across the Middle East, Europe and Asia. The group boasts some of the most prestigious and captivating properties in the world, from the iconic flagship hotel and timeless pinnacle of luxury, Burj Al Arab Jumeirah, and lavish Arabian palaces across Dubais Madinat Jumeirah, to its contemporary Maldivian island paradise at Olhahali Island and art-inspired dolce vita on the island of Capri. Whether a modern twist on a British classic in the heart of Knightsbridge at The Carlton Tower Jumeirah, or a futuristic setting at Jumeirah Nanjing, Jumeirahs name is synonymous with service excellence, crafting exceptional experiences for everyone who walks through its doors. Beyond its properties and resorts, Jumeirah Group is also dedicated to destination dining experiences, combining the most authentic and diverse cuisines with spectacular settings to create those unforgettable moments worth sharing. With over 85 restaurants across its portfolio, Jumeirah Groups award-winning homegrown concepts including Sal, KAYTO, Shimmers, Al Mare, Pierchic and French Riviera, enjoy an enviable reputation for culinary excellence, with ten featuring in the Gault&Millau UAE 2022 guide. The group also has three Michelin starred restaurants Shang High, LOlivo and Al Muntaha. The health and safety of guests and colleagues remains Jumeirah Groups utmost priority and as such, the group has implemented a series of protective measures across all of its hotels and strictly adheres to each markets respective government directives.