Assistant Director of Public Relations Full-time Job

Key Responsibilities

Develop and execute strategic PR plans and campaigns for all FIVE’s verticals – hospitality, aviation, music, leadership, brand and internal communications - ensuring an explosion of brand awareness around the famed ‘Vibe at FIVE’

Work closely with the Director of Public Relations to oversee the implementation of approved PR plans and campaigns to elevate FIVE’s bold brand reputation and skyrocket revenue growth, and undertake additional duties as required

Develop and manage the PR budget, ensuring all activities are aligned with FIVE’s overall marketing strategy and financial objectives

Partner with cross-functional teams to identify, develop, and pitch stories that drive coverage in target media outlets and that are aligned with FIVE’s bold business goals

Build and maintain strong relationships with key media contacts, influencers, bloggers, stakeholders, and the public, leveraging these relationships to secure positive coverage and partnerships

Collaborate with internal stakeholders to identify and execute newsworthy initiatives and events, ensuring that FIVE remains at the forefront of industry trends and developments

Conduct pre-interview briefings with the CEO, senior leaders and other FIVE Tribe Members to ensure effective messaging and preparation for media engagements

Efficiently manage crisis communications to protect FIVE’s reputation, by understanding and applying internal policies and procedures with respect to incidents and crisis response.

Create engaging and on-brand written content, including press releases, pitches, social media posts, media kits, and other brand collateral

Identify and evaluate new media opportunities, including emerging platforms and channels, and make recommendations for how FIVE can leverage these for maximum impact

Liaise effectively with operational FIVE Tribe Members and properties to provide support and information to ensure accurate delivery of FIVE’s brand promise

Organise site inspections for media partners, coordinate stay requests and experiences, and ensure results are achieved each time

Ideate and execute consumer-facing events such as press conferences, product launch events, and other promotional events, ensuring that the ‘Vibe at FIVE’ is communicated seamlessly at every touchpoint

Cultivate and enhance internal communications strategies, and continuously drive internal communications initiatives

Effectively draft speeches for senior leaders, schedule media interviews, and seek opportunities for partnerships, sponsorships, and advertising

With the support of the PR Executive, maintain accurate and up-to-date media databases, track media coverage results, and prepare PR reports to measure monthly success for FIVE

Maintain active memberships in industry bodies and associations to stay up to date with the latest trends and developments.

Develop market insight and monitor development and sentiment to identify emerging opportunities

Train and mentor junior PR Tribe Members, providing guidance and support as needed to ensure their ongoing development and success

Supervise the continued development of a growing in-house PR Tribe

Lead and organise to achieve project goals, ensuring everyone is working together efficiently towards success. Provide guidance, direction, and support to PR Tribe to create actionable plans that are aligned with FIVEs overall strategy.

Set clear goals and objectives for PR Tribe, ensuring that they are specific, measurable, achievable, relevant, and time-bound. Monitor progress, track performance, and take corrective action when necessary to keep the team on track and focused on achieving their goals.

Be accountable for meeting deadlines and delivering results on time and within budget. Communicate progress to stakeholders and provide regular updates on project status.

Requirements

What We’re Looking For

Bachelors degree in Marketing, Communications, Journalism, Hospitality Management, or an equivalent field

Minimum of 3-5 years of experience in creative copywriting and sub-editing

Portfolio of published content is required (please provide)

Experience in luxury, lifestyle, international travel, or the hotel industry is preferred

Proficiency in MS Office, MS Excel, PowerPoint and Social Media.

An exquisite individual with a dedication to excellence and creating positive working relationships

A trusted colleague who maintains confidentiality and upholds safety and security policies and procedures

Unwavering commitment to enterprise goals

An ability to identify and monitor market needs and trends to stay ahead of the curve

Active participation in the effective implementation and administration of company-wide policies, procedures, and practices

Fluency in English is essential

Arabic, and other additional international languages, preferred

Famed for its high-energy lifestyle, entertainment, and culinary offerings, FIVE Hotels and Resorts includes the hottest lifestyle destinations -️ FIVE Palm JumeirahDubbed the hottest hotel in Dubai, this dare-to-be-different hotel is home to award-winning restaurants, bars, and Dubais #1 rooftop club.️ FIVE Jumeirah VillageAn uber-chic hotel capturing the glamour of new Dubai, FIVE Jumeirah Village is the world's most-reviewed hotel on Booking.com. With 269 private pools and jacuzzis, the hotel promises an exclusive chic penthouse lifestyle.️ FIVE ZurichSwitzerlands ultimate entertainment hotspot, this luxury lifestyle hotels award-winning restaurants, rooftop club and buzzing pool are centred around FIVEs hallmark musical stylings.️ FIVE LUXE Opening in 2023, FIVE LUXE is a prime beach property in Jumeirah Beach Residence. Embodying the unique Vibe at FIVE, it will offer ultra-luxe, eco-conscious residences for luxury aficionados.A trailblazer of sustainable luxury living and hospitality, FIVEs 'Sustainability Without Compromise' ethos has secured it a completely LEED Platinum-certified hospitality portfolio. FIVE Palm Jumeirah and FIVE Jumeirah Village are 3 Star SPIRE Rated Smart Buildings.️ An Equal Opportunity Employer The FIVE Tribe represents over 70 nationalities across its over 1500 employees. FIVE is committed to hiring a diverse and inclusive workforce as an equal-opportunity employer. Accordingly, FIVE does not discriminate based on disability, race, age, sex, gender, sexual orientation, ethnicity, religion or belief, nationality, marital status, or any other basis protected under national or local laws.Ranked 10th on the Great Workplaces in the UAE 2023 list of Large Organisations, the FIVE Tribe is more than a group of people working together it is a family bonded by common values and goals, celebrating people, culture and diversity.